Dipl.-Kff. Antje Burchhardt

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Bild von aburchhardt

Fakultät für Wirtschaftswissenschaft
Otto-von-Guericke-Universität Magdeburg
Postfach 41 20
39016 Magdeburg

Tel:0391/67-12036
Fax:0391/67-11254
Email:antje.burchhardt{at}ovgu.de
Büro:Gebäude 23, Raum 211
Sprechzeiten:Di. 9.oo-10.3o Uhr & Fr. 14.oo-15.3o Uhr

Academic Interests and Research

  • Empirical Research
  • Entrepreneurial Marketing
  • Social Entrepreneurship

External Teaching

  • Lecture Business Models in Tourism ("Geschäftsmodelle im Tourismus")
    by Invitation of Dipl.-Kff. Ines Karnath (HS Harz (FH))
  • Lecture Businessplaning for Sign Language Interpreters("Businessplanung für Gebärdensprachdolmetscher")
    by Invitation of Prof. Dr. Regina Leven (HS Magdeburg-Stendal (FH))
  • Workshop Generating Ideas and Evaluating Opportunities ("Ideenfindung und Gelegenheitsanalyse")
    at the Theologische HS Friedensau (FH)
  • Lecture and Seminar Work within the Framework of the Lecture Gesundheitsförderung auf der Ebene von Gemeinden, Topic: Generating a Businessplan from an Idea ("Von der Idee zum Businessplan)
    by Invitation of Prof. Dr. Eberhard Göpel (HS Magdeburg-Stendal (FH))
  • Lecture Setting up a Business as Empowerment Strategie ("Existenzgründung als Empowermentstrategie")
    by Invitation of Prof. Dr. Silvia Hedenigg (Theologische HS Friedensau (FH))

Internal Teaching

  • Basics: Idea Draft ("Das Ideenpapier")
  • Basics: Businessplan ("Der Businessplan")
  • Basics: Fit for the Businessplan Competition Saxony-Anhalt ("Fit für den Businessplanwettbewerb Sachsen-Anhalt")
  • Qualification: Marketing Concept ("Marketingkonzept")
  • Why not? Designing own Ideas ("Why not? Eigene Ideen gestalten")

Work-related Background

    • since 09/09
    • MovE (Mobilisierung von Entrepreneurinnen) at Otto-von-Guericke University, Magdeburg, Germany
      Lecturer and Supporter of Business Foundations in the Field of Social Entrepreneurship
    • 07/08 - 09/09
    • Impuls-Netzwerk Sachsen-Anhalt at Otto-von-Guericke University, Magdeburg, Germany
      Lecturer and Supporter of Business Foundations
    • 10/07 - 06/08
    • Städtische Werke Magdeburg GmbH, Magdeburg, Germany
      Traineeship in the Field of Marketing and Market Research
    • 11/06 - 05/07
    • media.lysis GmbH, Magdeburg, Germany
      Practical Training in the Field of Media Research
    • 02/06 - 06/06
    • The Boronia Group Pty Ltd, Sydney, Australien
      Practical Training in the Field of B2B-Communications and Public Relations
    • 05/05 - 09/05
    • Nordfrim A/S, Otterup, Denmark
      Practical Training in the Field of Marketing

Academic Background

    • since 07/08
    • Otto-von-Guericke University, Magdeburg, Germany
      Ph. D. Candidate at the Faculty of Economics and Management
    • 07/07
    • Otto-von-Guericke University, Magdeburg, Germany
      Degree: Diplom-Kauffrau (German Business Administration Degree, similar to MBA), Major in International Management and Marketing
      Diploma Thesis
      "Neue Wege der Radioforschung - Reichweitenmessung in Echtzeit"

Memberships & Positions

  • Member and Student Nomination Manager at AIESEC Magdeburg, from 2002 to 2005