Dr. Franziska Günzel

Academic Interests and Research

• Business Model Analysis and Design
• Decision Analysis
• Entrepreneurship and Innovation in the Public Sector
• Qualitative Methods in Entrepreneurship Research
• Venture Creation Process

Publications 

• Günzel, F. & Krause, J. (forthcoming 2011): "Die Rolle von Geschäftsmodellen im Gründungsprozess - Eine systematische Literaturanalyse", Betriebswirtschaftliche Forschung und Praxis.

• Günzel, F. & Storm, A. (forthcoming 2011): "Wertschöpfungspotential der Telemedizin in der Schlaganfallakutversorgung", in Fuchs/Kurth/Scriba (Hrsg.): 4. Report Versorgungsforschung, Deutscher Ärzte-Verlag Köln.

• Storm, A., Theiss, S. & Günzel, F. (2011): "A Model for Telestroke Network Evaluation" in Hu/ Morasch/ Pickl/ Siegle (Eds.): Operations Research Proceedings 2010, Springer Berlin, p.551-556. 
• Günzel, F. & Wilker, H. (forthcoming 2011): "Facilitating Value Creation and Capture: The Dynamic Realtion of Business Model and Technology in Start-ups", Int. Journal of Entrepreneurship and Small Business.
• Günzel, F. & Wilker, H. ( 2011): “Adapting to change: Understanding the relation between business model design and technology development in the creation of new ventures” in: Cassia/ Minola/ Paleari (Ed.): Entrepreneurship, Technology and Change, Edward Edgar, p.19-47.
  

• Günzel, F. & Storm, A. (2011): "Telemedizin in der Schlaganfallakutversorgung - medizinisch wie ökonomisch interessant!" In: E-Health.Com, Rubrik Competence, 3/2011, p.52-54.  
• Günzel, F., Theiss, S.,  Rose, G. & Raith M. (2011): “A Framework for Telestroke Network Design” in Grachew (Ed.): Advances in Telemedicine - Applications in Various Medical Disciplines and Georgraphical Regions, InTech.

• Günzel, F., Theiss, S., Knüppel, P., Halberstadt, S., Raith, M. & Rose, G. (2010): “Telemedizin in der Schlaganfall-Akutversorgung – Eine gesundheitsökonomische Bestandsaufnahme“, Deutsche Medizinische Wochenschrift 2010, 135; p. 84-90.

• Theiss, S., Knüppel, P., Günzel, F., Raith, M. & Rose, G. (2009): “Ökonomisch Motivierte Optimierungsansätze für Telemedizintechnik in der Schlaganfallakutversorgung“, in Duesberg (Hrsg.) e-Health 2010, p. 168-174.

• Günzel, F., Halberstadt, S., Knüppel, P., Stieger, S., Theiss, S., Raith, M. & Rose, G. (2009): “Gesundheitsökonomische Aspekte in der telemedizinischen Schlaganfallversorgung – eine qualitative Analyse", FEMM Faculty of Economics and Management Magdeburg Working Paper Series, 23/2009.

Working Papers 

• Günzel, F. & Wilker, H.: "Business Model Metamorphosis in Early-stage Ventures".

• Günzel, F. & Tomczyk, D.: "Bringing Innovation to the Health Care Sector: Modeling Optimal Cost Distribution for Telestroke Services in Germany".

• Günzel, F. & Theiss, S.: "Is there an Optimal Network Structure for Telemedical Stroke Care? A Analytical Hierachy Process Analysis".

• Staak, T. & Günzel, F.: "Governmental Start-up Support and Allocative Efficiency - an AHP-based Decision Model"

• Günzel, F., Theiss, S., Storm, A., Hausn, P., Isenmann, S., Klisch, J. & Ickenstein, G.W.: "Using Routine Data for Quality Assessment in HELIOS NeuroNet Telestroke Care"

Conferences 

• 06/11
• International Council for Small Businesses 2011, Stockholm (Sweden)   with D. Tomczyk "Bringing Innovation to the Health Care Sector: Modeling Optimal Cost Distribution for Telestroke Services in Germany"
• 06/11
• International Council for Small Businesses 2011, Stockholm (Sweden) with T. Staak "Saving Tax Payers Money: Selecting Start-up Support Project Based in the Market Failure Theory"
• 02/11
• Interdisciplinary European Conference on Entrepreneurship Research (IECER), Munich (Germany)
  with H. Wilker "Facilitating value creatin and capture: The dynamic relation of business model and technology start-ups"
• 02/11
• Symposium Telemedizin und Versorgungsforschung, Berlin (Germany)
  with A. Storm and S.Theiss “Wertschöpfungspotential der Telemedizin in der Schlaganfallakutversorgung” (Poster)
• 02/11
• AGSE Entrepreneurship Research Exchange, Melbourne (Australia)
  with H. Wilker “Enabling Change: The related roles of business model and technology in start- ups"
• 09/10
• International Conference on Operations Research 2010, Munich (Germany)
  with A. Storm and S. Theiss “A Model for Telestroke Network Evaluation”
• 09/10
• 2. Erlanger TELEMEDIZIN-Symposium, Erlangen (Germany)
  invited speaker
  “Auf dem Weg zu einer nachhaltig finanzierten telemedizinischen Schlaganfallakutversorgung”
• 06/10
• International Council for Small Businesses 2010, Cincinnati (USA)
  “Confronting Business Model Literature with Entrepreneurial Practice - Current State of the Art and Research Agenda”
• 06/10
• BCERC Conference, Lausanne (Switzerland)
  with H. Wilker
  “Patterns in Business Models Evolution: a Longitudinal Case Survey”
• 12/09
• Distributive Justice in the Health System – Theory and Empirics, Halle (Germany)
  with A. Storm
  “Healthcare Evaluation of the German telemedicine project TEMPiS”
• 11/09
• RENT XXIII, Budapest (Hungary)
  with H. Wilker
  “Patterns in Business Models: a Case Survey”
• 10/09
• 13. G-Forum 2009, Leipzig (Germany)
  with H. Wilker
  “Patterns in Business Model Evolution: a Case Survey”
• 06/09
• International Council for Small Businesses 2009, Seoul (South Korea)
  with H. Wilker
  “Using Business Model Visualization to Highlight Entrepreneurial Value Creation”

  Honors

• 2011 Aarhus University Foundation for a visiting stay at the Centre for Organizational Renewal and Evolution, Aarhus (Denmark)
• 2010 ECSB / USASBE Doctoral Exchange Competition Price to participate in the USASBE Doctoral Consortium, Nashville (USA)
• 2009 José Veciana Best Paper Award, RENT XXIII Conference, Budapest (Hungary)

Teaching

• Undergraduate Seminar Academic Skills (with M. Raith and S. Burchhardt)
• Mentoring of Master and Diploma theses

Education

• since 05/08
• Otto von Guericke University Magdeburg (Germany)
  PhD-student in Business Administration
  Dissertation Topic: “How start-ups come alive, evolve and grow - a business model perspective”
• 10/01 - 09/07
• Otto von Guericke University Magdeburg (Germany)
  Diploma (equivalent to MSc) in Business Administration
  Majors: International Management, Entrepreneurship
  Dissertation Topic: “Blue Ocean Start-up” (1.7)
• 02/05 - 06/05
• Ocean University Qingdao (China)
  Participation in 16th “International Chinese Business Program”